Sean Kenney: Art with LEGO bricks
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Photo of Chase logo
6 foot 4 inches tall        57,000 LEGO elements.        Completed February 7, 2007
Sean was commissioned by JPMorgan Chase to build a LEGO model as an attraction for home builders at a builder conference in February 2007.

Building the big LEGO model

After 57,000 LEGO bricks and 310 hours of building, Sean completed the logo at the 2007 International Builders Show (IBS) in Orlando, Florida.

Sean with the giant LEGO sculpture

The Chase logo proved an interesting shape to build as a freestanding LEGO sculpture. Since the logo is comprised of four disconnected "wedges", Sean had to devise a way to make them seemingly float in space, while still remaning sturdily attached and safe.

LEGO, defying gravity

Sean constructs the huge LEGO logo

Passers-by stopped to chat with Sean as he completed the immense piece. Some stood agog, mouths dropped, while others simply laughed and shook their heads at Sean's callused thumbs. All of the children passing by were super excited and had plenty of questions for Sean. (He even let a few of them past the velvet ropes for a close-up look at all the cool little details.)

Everyone is really just a big kid at heart.

The show attracted over 120,000 people and Sean's LEGO sculpture created "a ton of great buzz" for the Chase booth. The completed logo will tour the country and appear at several other conventions during 2007.

Sean builds the giant LEGO sculpture

The 6-foot Chase logo LEGO scutlpure is almost complete.

Since the giant LEGO model was used to illustrate Chase's mortgage and builder development offerings, a LEGO city was built inside the center of the Chase logo, depicting suburban and urban home and condo development. See 15 more pictures of the suburban LEGO town.

A LEGO town inside the sculpture

A LEGO house is built deep within the model.

Most people don't realize how much engineering a LEGO sculpture of this size requires!

LEGO engineering


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©1998-2014 Sean Kenney Design, Inc. LEGO®, the minifigure, and the brick configuration are property of The LEGO Group of Companies, which does not sponsor, own, or endorse this site.