It's difficult for companies to expand globally without losing sight of the individual people they service all around the world. This division of Ogilvy feels they've done a good job doing so -- so why not to illustrate it with a big blue LEGO head?
The human head extrudes upward from a 3-foot LEGO map of the world, the continents stretching and flexing around the man's skull; He becomes the entire planet Earth, as well as a representation of mankind.
And it's really big! (Double life-size... 3 feet tall and about 7,000 LEGO bricks)
More banana humor. Gotta love it.
While Sean entertained the crowds at the trade show, big kids in business suits dove into a pile over 9,000 LEGO bricks and created their own LEGO masterpieces.